Our Story

Our "Why"


We are a group of partners and athletes that share the same value system when it comes to prioritizing a healthier lifestyle to improve the quality of life and achieve your best athletic self.  Creating Goodlife Nutrition is a natural and strategic extension of the values and mission already established by our partners at Goodlife Brands and Certified Piedmontese. By utilizing what is already located in the heart of America we had the opportunity to utilize our center location or warehousing, staff and resources to bring a quality product with out the unnecessary overhead and expenses that other brands have to endure. By utilizing this already interlaced set of resources we were allowed to focus on expanding into our comprehensive nutritional line of products and supplements. 

Goodlife Nutrition offers meticulously formulated products that complement the existing animal protein lineup that is already found at goodlifeproteins.com.

We aim to deliver targeted solutions for our customers at a price that is affordable and a way in which it can arrive to them as convented as possible. 

Our passion is to support the active lifestyle community by providing scientifically-backed nutrition and supplements crafted with transparency, clean ingredients, and unmatched quality standards. Simply put they need to work and they need to taste good. Launching Goodlife Nutrition not only reinforces our dedication to health and performance but also creates a cohesive ecosystem where customers can can count on the Goodlife Family of brands for all their protein and nutritional needs, Truly the A-Z’s of life. 

Our slogan is “Where science meets common sense”.  With this being our daily driver we continue the commitment to holistic wellness that makes sense. This approach matched with the history that we have attached ourselves too allow us to better serve the diverse nutritional and over all wellness needs of our customers.

We looking forward to joining you in your daily pursuit of excellence.

⁃ The GOODLIFE Team 

Athletes and Teams

We have partnered with the best

Ben Kanute

Ben Kanute

Professional Triathlete
Jason West

Jason West

Professional Triathlete
Emma Grant

Emma Grant

Professional Cyclist
Jake Magee

Jake Magee

Professional cyclist
Cody Cupp

Cody Cupp

Professional Cyclist
Drew Dillman

Drew Dillman

Professional Bike Racer
Petunia Mafia

Petunia Mafia

Women’s Cycling Group
Methods To Winning

Methods To Winning

Professional Cycling Team
Chase Wark

Chase Wark

Professional Cyclist
Joe Goettl

Joe Goettl

Professional Cyclist