Our Story

Our "Why"

We’re a group of partners and athletes who share the same value system when it comes to prioritizing a healthier lifestyle, one that improves quality of life and helps you become your best athletic self.

Creating GOODLIFE Nutrition was a natural and strategic extension of the values and mission already established by our partners at GoodLife Brands and Certified Piedmontese. By building on what’s already located in the heart of America, we leveraged our centralized warehousing, experienced staff, and existing resources to bring a high-quality product to market... Without the unnecessary overhead and expenses that other brands often face.

This interconnected foundation allowed us to focus fully on expanding into a comprehensive line of nutritional products and supplements. GOODLIFE Nutrition offers meticulously formulated options designed to complement the animal protein lineup already available at goodlifeproteins.com. Our goal is to deliver targeted solutions at an affordable price, in a way that’s as convenient as possible for our customers.

Our passion is supporting the active lifestyle community through scientifically backed nutrition and supplements made with transparency, clean ingredients, and unmatched quality standards. Simply put — they need to work, and they need to taste good.

Launching GOODLIFE Nutrition not only reinforces our commitment to health and performance but also creates a cohesive ecosystem. One where customers can rely on the GoodLife family of brands for all their protein and nutritional needs... Truly, the A to Z of living well.

Our slogan is “Where science meets common sense.” And that philosophy drives everything we do. This commitment to holistic wellness, grounded in experience and built on a proven history, helps us better serve the diverse nutritional and wellness needs of our community.

We look forward to joining you in your daily pursuit of excellence.

—The GOODLIFE Team

Athletes and Teams

We have partnered with the best

Ben Kanute

Ben Kanute

Professional Triathlete
Jason West

Jason West

Professional Triathlete
Emma Grant

Emma Grant

Professional Cyclist
Jake Magee

Jake Magee

Professional cyclist
Cody Cupp

Cody Cupp

Professional Cyclist
Drew Dillman

Drew Dillman

Professional Bike Racer
Petunia Mafia

Petunia Mafia

Women’s Cycling Group
Methods To Winning

Methods To Winning

Professional Cycling Team
Chase Wark

Chase Wark

Professional Cyclist
Joe Goettl

Joe Goettl

Professional Cyclist