GOODLIFE Nutrition Sponsors Professional Prize Purse at Gravel Worlds, Investing $150,000 in Athlete Support
Lincoln, Neb. — GOODLIFE Nutrition today announced its sponsorship of the professional prize purse at Gravel Worlds, committing $150,000 to directly support professional athletes competing at the event. The purse will be distributed evenly between men and women and paid ten deep, marking the largest single day professional prize payout in gravel cycling.
For GOODLIFE Nutrition, the decision to sponsor the pro prize purse was rooted in a simple belief: if the sport is going to grow, athletes must be meaningfully supported.
“Gravel racing has always been driven by passion and community,” said Sofia Gibson, Asst. Lead Director. “Sponsoring the professional prize purse is our way of backing the athletes who dedicate themselves to this sport and helping set a higher standard for how they’re valued.”
As a performance nutrition company founded by endurance athletes, GOODLIFE Nutrition views sponsorship as an extension of its responsibility to the sport, not just a branding opportunity. By fully funding the professional prize purse at Gravel Worlds, the company is making a direct investment in competitive integrity, fairness, and long term sustainability within gravel racing.
The partnership reflects a shared alignment between GOODLIFE Nutrition and Gravel Worlds: prioritizing athlete experience, equal opportunity, and growth that benefits the broader cycling community.
“Supporting the professional field matters,” Jason Strohbehn, Lead Director added. “But it matters even more when that support helps elevate the entire ecosystem around the race, from aspiring young athletes to fans discovering gravel for the first time.”
GOODLIFE Nutrition’s sponsorship of the Gravel Worlds pro prize purse reinforces the brand’s ongoing commitment to fueling athletes at every level while investing in events that push endurance sports forward with intention and integrity.
About GOODLIFE Nutrition:
GOODLIFE Nutrition is a performance nutrition company built by endurance athletes and trusted by professionals and everyday competitors alike. Focused on functional ingredients and athlete first values, GOODLIFE exists to support performance, recovery, and longevity... on race day and beyond.
For more information, visit fuelyourgoodlife.com and follow GOODLIFE Nutrition on social media.
